True friends are never apart, maybe in distance but never in heart.

Braving the current scene and the ongoing pandemic, 
Umbi Kid's put together a campaign called 'The Artisan Facemask' 
Collection: A campaign that signifies the bonds through these trying times.

Although movement restrictions were relaxed a few months ago, 
lives and livelihoods remain affected by the Covid-19 pandemic. 
Through this campaign, we hope to be able to tell stories of friendship, 
hope, and gratitude, of which may we never take for granted. 
Enjoy the little things in life, for one day you may look back and 
realise they were the big things after all.

Behind the scene, our campaign adhered to tight SOP. 
The shoot was done in a home backyard with less than 10 people 
including our in-house team. The team kept a good distance from
one another and wore face masks at all times.